PROJECT: Logo creation for the History of Science Collections of OU Libraries

DATE: March 2014

OBJECTIVE: I was tasked with the creation of a brand image for these particular collections in the library, for eventual web and print use.

NOTES: I began by drafting several different designs for initial review. I wanted to create something simple yet with high visual impact and clear correlation to the collections. One of my favorite approaches is taking cues from the architecture of a space. Even the smallest, subtlest shapes can have significant influence in a logo. My approach was well-received amid this project and for full color versions, I incorporated the same greens found in the space.